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Formula 1 Angry Birds

If Angry Birds didn't have enough momentum till now, the game's in a whole new speed category with its partnership with Finnish Formula 1 driver Heikki Kovalainen.

Kovalainen showed off his new co-branded Angry Birds helmet at this weekend’s Formula 1 race in Melbourne, Australia.

"It’s the first time that I’ve partnered with a gaming company, and it fits with my larger focus on partnering with unique brands," Kovalainen said. "As a Finn, I’m also happy to be backing a Finnish company on a global platform. Most importantly, I'm a big Angry Birds fan!"

A whole line of co-branded merchandise is scheduled to be released later this spring, along with new Angry Birds game levels featuring a racing theme.